He started his career at KMTR in 1938 (later became KLAC) , working as a record librarian and occasionally as an announcer. A recent graduate from Stanford with a degree in basic medical science, his passion for radio began at the tender age of eight during a visit to a local station with his father. Ira, a native of Duluth, Minnesota, recounted in a detailed interview, "During World War II, at the Battle of the Bulge, we lost 10 to 15 guys from my platoon." Post-war, Ira teamed up with Frank Bull to broadcast boxing and wrestling matches from the Olympic Auditorium. Later, he became the host of Lucky Lager Dance Time on KFAC and pursued his interest in songwriting.
In a 1957 Newsweek story connected with a payola probe, Ira made the following comment about being a DJ: "It's safer than stealing, more legal than gambling, easier than loafing, and it beats working!"
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